Hey there Wax BAE's! It's your favorite Esthetics Instructor Jenifer! Also known as Ms. Jen by my esthetics students. Happy New Year to you all! For most people the new year usually comes with new goals. We ponder on things we didn't do so well and areas we could improve in. If we exceeded our goals last year we reset to get further than we were before.
How do you hold yourself accountable for the things you may not have done well in your career? How do you know what areas you excelled in and where you have opportunity to create better business experiences?
One great way to know your strengths and weaknesses is to gain an Esty Bestie. In other words find a business buddy. We have best friends and people we are close with to help assist us through life challenges don't we? So, I feel it's important to have the same in business. Especially estheticians in the body waxing industry and other esthetics niches.
Having someone that you trust enough to give you the raw and uncut truth in business is a prize possession. Ask for insight and be prepared for the feedback. If your Esty Bestie had the confidence to ask for feedback and your truly there business buddy give true insight and vice versa. It's hard enough having people around that aren't objective and isn't truly willing to assists in your growth. Respectful, truthful, and helpful insight when asked in any area by a friend or Esty Bestie is caring and appreciated. Vague responses can be viewed as selfish, untrustworthy, and just useless to be honest.
Things Your Esty Bestie Do
Share Promo Ideas
Throw complimentary business events together.
Think of 3 social media contests each and share them. That's all 6 of your contests promos for the rest of the year!
Design treatments together .
Test out new techniques on each other.
Have a social media film day together.
An Esty Bestie is like having a business partner but not. If you had a business partner you'd select someone trustworthy. Think the same way when choosing an Esty Bestie.
The traditional concept of the beauty spa/salon is no longer the blue print to success in the beauty industry. We have eyelash techs, wax specialists makeup artists and several other niche beauty professionals that make six figures from their studio suites and social media. Having an Esty Bestie makes running a solo owned business easier and it's built In support.
Thank you for your time. I enjoyed writing to you. I hope you all gain an Esty Bestie or Business Buddy to assist in your business success. I'll type to you next week. Bye!
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